In recent years, drag has skyrocketed in popularity, thanks in large part to the hit TV show RuPaul’s Drag Race. As a result, more and more people are becoming familiar with the art form, and drag queens and kings are leveraging their talents to create profitable enterprises.

One of the most significant ways drag performers are making money is through their live performances. With the demand for drag shows at an all-time high, many drag performers are able to command high fees for their appearances at clubs, bars, and events. Some drag performers have even achieved celebrity status and can charge thousands of dollars for a single performance. Additionally, many drag performers use platforms like Patreon and OnlyFans to monetize their performances and engage with their fans.

Drag queens and kings are also profiting from their appearances on reality TV shows and competitions. Contestants on shows like RuPaul’s Drag Race and Dragula not only gain exposure and a fanbase, but they often parlay their appearances into endorsement deals, sponsored content, and merchandise sales.

In addition to live performances and TV appearances, many drag performers have also launched their own businesses. Some have created their own makeup lines, clothing collections, or even their own drag-themed bars and clubs. By leveraging their brand and their large social media following, drag performers are able to create successful ventures that cater to the LGBTQ+ community and beyond.

Furthermore, drag performers are using their art to become influencers and collaborators with major brands. Many drag queens and kings are partnering with fashion and beauty companies to create makeup collections, clothing lines, and even signature fragrances. These partnerships not only provide drag performers with a lucrative source of income but also help to mainstream and destigmatize drag culture.

It’s clear that the business of drag is booming, and drag queens and kings are proving that their art can be a profitable enterprise. With their creative talents and entrepreneurial spirit, they are not only entertaining audiences but also building successful and sustainable businesses. As the popularity of drag continues to grow, it’s safe to say that the future of the business of drag looks bright.