Price: £46.80
(as of Jan 14, 2023 15:14:54 UTC – Details)
From the brand
You wear jeans. You live in Levi’s.
Since Levi Strauss invented the Jeans in 1873 in California, Levi’s jeans are one of the most famous clothing pieces in the world. But Levi’s are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures.
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The Original Blue Jeans
In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush.
While he was working, he recognized a need among hard-working people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.
Today, we call them “blue jeans”.