I get it. Believe me. Year end and year begin can be overwhelming. Tying up the loose ends for 2010 and planning and organizing for 2011 can be, well, paralyzing at times. Besides running our businesses, we have lives, right? Right? Family, interest, favorite television shows? With this in mind, let’s concentrate on getting control and organizing quickly.
1. Make a marketing outline/plan
A marketing plan is a living, breathing entity. It will change throughout the year. By having a roadmap, staying alert and being flexible, you will have the tools needed to be organized and successful.
2. Branding
Search your brand (and your heart) to see what you really want your business to look like. What experiences do you want your customers to leave with? What two to four key ideas or phrases do you want to identify with? Next, look for those small changes you can make that would improve your business and make your brand shine.
For example, I once worked with an incredibly talented salon owner. She desired her clients to feel pampered but at affordable prices. With a little brainstorming and a few tweaks, we decided on some affordable solutions that really heightened the client experience.
3. Social Media
While brainstorming, it’s a good time to re-evaluate your social media usage. Are you attracting the population you desire? Do you update your statuses consistently? Are you utilizing hash tags? Where does your target demographic hang out? How can you get more involved?
4. 80/20 Rule
Remember the 80/20 rule, also known as Pareto’s Law, dictates that 80% of your results come from 20% of your effort. Wouldn’t it be fantastic to figure out that 20% and maximize it?
5. Be Yourself
Without doubt, you are absolutely wonderful just as you are. Embrace your true self and shine. Channel your strengths and enjoy the journey.
Well, that’s it for year-end advice. However, I’m sure you’ll be just fine. Best wishes for a wonderful New Year!